In co-operation with GoOut, H&M presents Overtone, its own music festival. The idea behind Overtone is to introduce three to four highly qualified new artists. The festival is not just another program for the weekend. The first edition was held on August 15 in Riegrovy sady in Prague. We created a whole visual system and co-operated with architects on the festival decorations. The result was a complex system with bold face working across all platforms from Youtube promos to tram ads.