[{"data":1,"prerenderedAt":239},["ShallowReactive",2],{"case-metalimex":3},{"seo":4,"title":5,"hero":9,"modal":25,"introduction":45,"modularContent":51,"outroduction":233},{"title":5,"description":6,"image":7},"Metalimex",null,{"url":8},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1788769979-poster-image.png?fit=clamp&h=630&w=1200",{"title":5,"tagline":10,"tags":11,"mainAsset":18,"backgroundAsset":6},"From raw to refined",[12,15],{"shape":13,"label":14},"shape-2","Branding",{"shape":16,"label":17},"shape-3","Digital",{"data":19,"alt":24},{"src":20,"width":21,"height":22,"isVideo":23},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002Fthumbnail_CN_Metalimex_thumbnail%201920x1200.mp4",1799,793,true,"",{"title":5,"tagline":10,"items":26},[27,33,37,41],{"_modelApiKey":28,"spacing":29,"icon":30,"title":31,"copy":32},"module_chapter","l","sunrise","The Opportunity","\u003Cp dir=\"ltr\">Metalimex was founded in 1948 as a state foreign-trade enterprise. The state is gone. The company isn't. \u003Cstrong>Commodities trading has one script: comprehensive solutions, market leaders, every company reciting the same six words.\u003C\u002Fstrong> Metalimex powers the supply chain of Central European heavy industry — the group cokes the coal, rolls the aluminium, works the copper. Petr Otava took it over in 2015, after his father died. Second generation running a first-generation category. None of that survives the recitation.\u003C\u002Fp>",{"_modelApiKey":28,"spacing":29,"icon":34,"title":35,"copy":36},"sunshine","The Strategy","\u003Cp dir=\"ltr\">The anchor didn't need inventing.\u003Cstrong> Ore into steel, bauxite into aluminium, scrap copper into wire that carries a current. The transformation was already the business. It just wasn't the brand.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp dir=\"ltr\">From raw to refined. Every commodities site opens with a price feed. This one opens with the process.\u003C\u002Fp>",{"_modelApiKey":28,"spacing":29,"icon":38,"title":39,"copy":40},"sunset","The Emotion","\u003Cp>A trading company can hide behind the spreadsheet forever. This one chose not to. Since 2015 Otava has pushed money at the least glamorous end of the group — cutting energy use, cleaning the plants, dedusting the coke ovens in Ostrava. Market nervousness or not. \u003Cstrong>Heavy industry that decided heavy doesn't have to mean careless.\u003C\u002Fstrong>\u003C\u002Fp>",{"_modelApiKey":28,"spacing":29,"icon":42,"title":43,"copy":44},"stars","The Realization","\u003Cp dir=\"ltr\">Live now. \u003Cstrong>The category still recites comprehensive solutions, market leaders on repeat. Metalimex stopped reciting it. \u003C\u002Fstrong>That's the result until there's a number for it. Same senior people from first sketch to launch. Hundreds of people ship products out of this group. One team wrote the brand.\u003C\u002Fp>",{"title":5,"tagline":10,"services":46},[47,48,49,50],"Corporate Identity","Logo","Print","Web Design",{"items":52},[53,61,77,84,95,100,110,115,129,133,136,146,158,175,185,190,200,205,214,224],{"_modelApiKey":54,"spacing":29,"assetLeft":55,"captionLeft":24,"assetRight":59,"captionRight":24,"forceAssetsAlignment":23},"module_side_by_side",{"isVideo":23,"videoHeight":56,"videoUrl":57,"videoWidth":58,"image":6},1186,"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F1a_From%20raw%20to%20polished_left.mp4",890,{"isVideo":23,"videoHeight":56,"videoUrl":60,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002FCN_Metalimex_Logo%20motion.mp4",{"_modelApiKey":62,"spacing":29,"quote":63,"author":24,"quotePosition":76},"module_quote",{"value":64,"links":75},{"schema":65,"document":66},"dast",{"type":67,"children":68},"root",[69],{"type":70,"children":71},"paragraph",[72],{"type":73,"value":74},"span","A trading company can hide behind the spreadsheet forever. This one chose not to.",[],"right",{"_modelApiKey":78,"spacing":29,"asset":79,"mobileAsset":6,"caption":24,"isInset":83},"module_fullwidth",{"isVideo":23,"videoHeight":80,"videoUrl":81,"videoWidth":82,"image":6},1125,"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F2_metro_CN_Metalimex_Subway%20posters%201920x1200.mp4",1800,false,{"_modelApiKey":85,"spacing":29,"copy":86,"copyPosition":76},"module_copy",{"value":87,"links":94},{"schema":65,"document":88},{"type":67,"children":89},[90],{"type":70,"children":91},[92],{"type":73,"value":93},"The Mark\n\nThe old identity came with one non-negotiable: the M had to stay. So we kept it and changed what it could mean. Three geometric forms, suggesting something being shaped. Look at it one way and it's industrial. Look again and there's a factory, a structure, a movement forward. Dozens of directions before the final form. Deliberately simple, never static. The shapes move, repeat, expand and transform.",[],{"_modelApiKey":54,"spacing":29,"assetLeft":96,"captionLeft":24,"assetRight":98,"captionRight":24,"forceAssetsAlignment":23},{"isVideo":23,"videoHeight":56,"videoUrl":97,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F3a_konstrukce%20loga%202D%201080x1440.mp4",{"isVideo":23,"videoHeight":56,"videoUrl":99,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F3b_konstrukce%20loga%202D%201080x1440.mp4",{"_modelApiKey":62,"spacing":29,"quote":101,"author":24,"quotePosition":76},{"value":102,"links":109},{"schema":65,"document":103},{"type":67,"children":104},[105],{"type":70,"children":106},[107],{"type":73,"value":108},"Heavy industry that decided heavy doesn’t have to mean careless.",[],{"_modelApiKey":54,"spacing":29,"assetLeft":111,"captionLeft":24,"assetRight":113,"captionRight":24,"forceAssetsAlignment":23},{"isVideo":23,"videoHeight":56,"videoUrl":112,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F4a_Sulfur%201080x1440.mp4",{"isVideo":23,"videoHeight":56,"videoUrl":114,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F4b_posters%201080x1440%2007_2026%20update_v1.mp4",{"_modelApiKey":85,"spacing":29,"copy":116,"copyPosition":76},{"value":117,"links":128},{"schema":65,"document":118},{"type":67,"children":119},[120,124],{"type":70,"children":121},[122],{"type":73,"value":123},"The Story",{"type":70,"children":125},[126],{"type":73,"value":127},"Founded in 1948 to trade for a state that no longer exists. Privatised after the Velvet Revolution, and one of the very few foreign-trade enterprises of its era still standing. Today it moves the raw material of Central European industry and owns the plants that finish it. Everything about the business had range. The brand had a template.",[],{"_modelApiKey":78,"spacing":29,"asset":130,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":23,"videoHeight":131,"videoUrl":132,"videoWidth":82,"image":6},1115,"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002Fexpo%20timer%20mockup%201920x1200_v1.mp4",{"_modelApiKey":78,"spacing":29,"asset":134,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":23,"videoHeight":80,"videoUrl":135,"videoWidth":82,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002F6_Guidelines.mp4",{"_modelApiKey":85,"spacing":29,"copy":137,"copyPosition":76},{"value":138,"links":145},{"schema":65,"document":139},{"type":67,"children":140},[141],{"type":70,"children":142},[143],{"type":73,"value":144},"The System\n\nThe M becomes a building block—framing imagery, making patterns, dividing information. Yellow is inherited from the old identity and kept deliberately, because it belongs to the founder. Black and grey hold the ground; yellow is the signal. Posters, annual reports, conference screens, business cards. The same elements behave differently without losing recognition. Even a corporate document can have a point of view.",[],{"_modelApiKey":78,"spacing":29,"asset":147,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":83,"videoHeight":148,"videoUrl":24,"videoWidth":149,"image":150},900,1600,{"width":82,"height":80,"url":151,"alt":6,"title":6,"focalPoint":152,"responsiveImage":154},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787216243-7_bussiness-cards-2.png",{"x":153,"y":153},0.5,{"src":155,"width":156,"height":157},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787216243-7_bussiness-cards-2.png?fit=crop&w=3600",3600,2250,{"_modelApiKey":54,"spacing":159,"assetLeft":160,"captionLeft":24,"assetRight":169,"captionRight":24,"forceAssetsAlignment":23},"s",{"isVideo":83,"videoHeight":148,"videoUrl":24,"videoWidth":149,"image":161},{"width":162,"height":56,"url":163,"alt":6,"title":6,"focalPoint":164,"responsiveImage":165},888,"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787216410-placeholder_metal.png",{"x":153,"y":153},{"src":166,"width":167,"height":168},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787216410-placeholder_metal.png?fit=crop&w=1778",1778,2375,{"isVideo":83,"videoHeight":148,"videoUrl":24,"videoWidth":149,"image":170},{"width":162,"height":56,"url":171,"alt":6,"title":6,"focalPoint":172,"responsiveImage":173},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1788854515-print.webp",{"x":153,"y":153},{"src":174,"width":167,"height":168},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1788854515-print.webp?fit=crop&w=1778",{"_modelApiKey":62,"spacing":29,"quote":176,"author":24,"quotePosition":76},{"value":177,"links":184},{"schema":65,"document":178},{"type":67,"children":179},[180],{"type":70,"children":181},[182],{"type":73,"value":183},"Metalimex doesn't sell a commodity. It sells the distance between raw and refined.",[],{"_modelApiKey":78,"spacing":29,"asset":186,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":23,"videoHeight":187,"videoUrl":188,"videoWidth":189,"image":6},1127,"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002FMacBook%205_3.mp4",1803,{"_modelApiKey":85,"spacing":29,"copy":191,"copyPosition":76},{"value":192,"links":199},{"schema":65,"document":193},{"type":67,"children":194},[195],{"type":70,"children":196},[197],{"type":73,"value":198},"The Experience\n\nThe site is where the system had to work hardest. Partners looking for commodities, people exploring the group, its sustainability work, its jobs. All at once, without flattening any of it. The homepage starts with the transformation, then moves through products, companies, people and ambitions. The M becomes part of the interface, and the motion carries the argument that this isn't a static organisation. Because when a company has been moving materials across Europe for seventy-eight years, its identity should probably move too.",[],{"_modelApiKey":78,"spacing":29,"asset":201,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":23,"videoHeight":202,"videoUrl":203,"videoWidth":204,"image":6},1123,"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002FMetalimex%20moduly%20carousel%201920x1200_v1.mp4",1797,{"_modelApiKey":54,"spacing":29,"assetLeft":206,"captionLeft":24,"assetRight":212,"captionRight":24,"forceAssetsAlignment":23},{"isVideo":83,"videoHeight":148,"videoUrl":24,"videoWidth":149,"image":207},{"width":162,"height":56,"url":208,"alt":6,"title":6,"focalPoint":209,"responsiveImage":210},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787217955-metal_structure.png",{"x":153,"y":153},{"src":211,"width":167,"height":168},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787217955-metal_structure.png?fit=crop&w=1778",{"isVideo":23,"videoHeight":56,"videoUrl":213,"videoWidth":58,"image":6},"https:\u002F\u002Fcreative-nights.b-cdn.net\u002FElevup\u002FMetalimex\u002FMobile%20Website%20Mockup_v2.mp4",{"_modelApiKey":85,"spacing":29,"copy":215,"copyPosition":76},{"value":216,"links":223},{"schema":65,"document":217},{"type":67,"children":218},[219],{"type":70,"children":220},[221],{"type":73,"value":222},"The Image \n\nMetal. Coal. Copper. Aluminium. Energy. People. Infrastructure.\nRather than abstracting the business into corporate photography, the imagery puts the materials and the people who handle them back in frame. Rough surfaces next to finished products. Wind turbines next to molten metal. The contrast is intentional—Metalimex operates between what already exists and what comes next.",[],{"_modelApiKey":78,"spacing":29,"asset":225,"mobileAsset":6,"caption":24,"isInset":83},{"isVideo":83,"videoHeight":148,"videoUrl":24,"videoWidth":149,"image":226},{"width":189,"height":227,"url":228,"alt":6,"title":6,"focalPoint":229,"responsiveImage":230},1110,"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787218084-airport.png",{"x":153,"y":153},{"src":231,"width":156,"height":232},"https:\u002F\u002Fwww.datocms-assets.com\u002F144094\u002F1787218084-airport.png?fit=crop&w=3600",2216,{"industries":234,"recognitions":24,"credits":236,"year":237,"copy":238},[235],"Industrial","\u003Cp>\u003Cspan>Marek suchánek (creative direction)\u003Cbr>\u2028Jesus lopéz (graphic design)\u003Cbr>\u2028Rafael abasov (webdesign)\u003C\u002Fspan>\u003Cbr>\u003Cspan>Tomáš honěk (motion design)\u003Cbr>Made with \u003Ca href=\"https:\u002F\u002Fapploud.cz\">apploud.cz\u003C\u002Fa>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>","2024–2026","\u003Cp dir=\"ltr\">Everyone else in the category sells the tonnage. Metalimex sells what it becomes. From raw to refined.\u003C\u002Fp>",1789749272707]