Rouvenat reimagines fine jewellery through recycled gold and vintage stones, each with its own documented history.
Logotype
The O in Rouvenat rotates to express circularity — the idea that precious stones can have more than one life. Reclaimed gems are given a new purpose, moving from one piece of jewellery to another while carrying their own history.
The Artworks
Inspired by the layers of torn street posters and spray-painted walls, the artwork brings a raw, tactile quality to Rouvenat's visual identity. Each layer reveals traces of what came before — a visual metaphor for circularity, where old precious stones are given a new life rather than discarded. Created in collaboration with street artist Senzart, the artwork introduces an antiluxury attitude into the world of high jewellery: imperfect, expressive and unapologetically rebellious.
A piece at this price is configured, engraved, made once for one person.
Colour & texture
Rouvenat isn't a world of white diamonds alone. Its gemstones come in a spectrum of colours, each with its own passport and history. We translated that diversity into a multicoloured palette of vintage-inspired hues, mixing textures and tones to create something rich, expressive and unexpected.
E-COMMERCE & CONFIGURATOR
Buying fine jewellery is personal. Rouvenat takes that idea one step further, letting customers create a piece of their own.
We designed a detailed configurator that guides users through the choices — from the design and metal finish to the precious stone — with a live view of their selections and the total price. Engraving adds another layer of personalisation, turning the purchase into something uniquely theirs.
